A few of our 95.5 Hits FM On-Air Features
Radio features are specifically placed into specific radio day-parts for two reasons: (1) a morning drive feature will typically be heard by a slightly larger audience than at 2pm in the afternoon. In addition the morning drive day-part is considered the “anchor day-part” for audience retention throughout the broadcast day; and as such many features during morning drive are designed to be tremendously interactive, and entertaining. (2) The second reason is that special features during more desirable day-parts as perceived by clients; allows a client to “sponsor” dedicated programming during a highly sought after day-part.
For more detailed information and the pros and cons to features…..