Category Archives: Marketing News

Radio has been the backbone of media and advertising for over a century; however, it is frequently faced with many myths and misconceptions. So, lets go over some common myths about radio and learn th...

Small Business Saturday is a celebration on November 26th, 2022, to promote shopping local at the start of the busy holiday season. Fact: Small businesses are made up of between 1 to 99 paid employees...

by Darren Matassa, General Sales Manager Starboard Communications LTD.Many people aren't aware of the connections between different types of media, such as how many companies successfully use radio to...

by Darren Matassa, General Sales Manager Starboard Communications LTD. Radio's strength is brand building Radio ads are much more personally relevant than ads in all other media. (Source: Radio Ad Lab...

by Darren Matassa, General Sales Manager Starboard Communications LTD. It's rarely a phrase spoken by business owners, but I can attest to the fact that's what many of them are quietly thinking. Typic...

by Darren Matassa, General Sales Manager Starboard Communications LTD."You're just trying to sell me advertising?" Over many, many years in the sales and marketing business; I had learnt to hate this ...

by Dean Rotbart, Author My Morning Radio A few years ago, Yvon Chouinard was asked, "How do you know if you're making the right move? He said, "It's a lot of gut instinct. If you study something to de...

by Darren Matassa, General Sales Manager Starboard Communications LTD.How you attract car buyers, repeat customers and create revenue streams during this current economic climate requires a good look ...

by Darren Matassa, General Sales Manager Starboard Communications LTD.According to Microsoft: "Digital transformation is about reimagining how you bring together people, data, and processes to create ...

by Bob McCurdy contributing author to Radio Ink One consequence of the past month is that previously closed advertising minds will now likely be open, as most businesses are in need of immediate mouth...