by Darren Matassa, General Sales Manager
Starboard Communications LTD.
According to Microsoft: “Digital transformation is about reimagining how you bring together people, data, and processes to create value for your customers and maintain a competitive advantage in a digital-first world.”
“This definition itself encapsulates the state of retail, and how retailers must evolve. The world we live in is a mobile-first, digital-first world – customers can buy, browse, and research anytime, anywhere, with just a few clicks of their smartphone. Customers can even broadcast their opinions about your service and products to entire social media networks, shaping the perception of your brand in the eyes of others (for better or worse).
Digital transformation is about using innovative tools and techniques for engaging those customers in the places they like to shop (both digitally and physically) and connecting in new and exciting ways. Because a customer’s purchase is not simply a transaction – it’s the customer’s emotional investment in that product.” – Roland Glidden
Digital or online marketing is not a singular repeated shot in the dark. Your digital marketing efforts require a couple of platforms -partners to be able to hit the target… even in the dark.
The first step is to make sure that your inbound lead generation for your businesses’ website is digitally connected to a very large online audience that has grown organically based on what this audience chooses to read, consume or be exposed to voluntarily.
Secondly, as mentioned by Roland Glidden, the desired emotional connection to your product and service is so important to your desired success. The best way to create an emotional connection or emotional relevance with your product and service is to create an audio ad… radio. As radio is consumed organically, meaning that the audiences that choose to tune into one radio station or another are doing so based on a totally personal choice or preference. But they are there as listeners and are willing to be exposed to creative emotional messages that may be relevant to their lifestyle, needs and or wants. This simple organic way to reach your potential clients today, next week or 6-months from now allows you to have the audience create an emotional bookmark for your businesses’ product and service at a very large mass-marketing level. This same radio commercial enables your business to “herd-drive” traffic to your website for more detailed information. This “exploring online” isn’t new and it is generally the first place a potential shopper will go after being introduced to your product and service via your radio marketing efforts.
Belleville has a world-class digital platform with its own loyal audiences that rivals major market’s online products
InQuinte started four years ago with the goal of becoming the Quinte region’s most reliable and most referenced “online” source for local news stories affecting people living, working and visiting the Quinte region. InQuinte has come a long way in the past four years.
InQuinte can boast of receiving nearly 2 million page views for April 2020 with an average of 1.5 million page views per month. InQuinte.ca can be delivered to your email every day and its free subscription base goes up steadily every week.
Because of Inquinte’s tremendous amount of monthly page views it serves as a great Local addition to any business’s digital advertising efforts.
In a time where businesses are considering adding digital to their traditional marketing mix, InQuinte.ca is the logical local choice for access to local Quinte audiences.
