Radio creates powerful awareness and drives listener interest. When combined with SEM, you create a seamless journey for your audience. People hear your ad, then they search for you online! SEM ensures your brand appears at the top of search results right when intent is highest, capturing those valuable leads.
Why it works:
- Cross-Channel Reinforcement: Listeners exposed to your brand on radio are more likely to search for it online. SEM makes sure you’re visible when they do.
- Capturing Intent: Radio builds excitement, and SEM provides the direct path to action.
- Measurable Results: Unlike traditional radio alone, SEM provides robust analytics (like click-through rates and conversion rates) to optimize your campaign in real-time.
Did you know? The Radio Advertising Bureau (RAB) found that radio generates an average of 29% lift in Google search activity! (Source: Aspire by Marketron, citing RAB study)
Integrating SEM with your radio spots means your message is consistent across platforms, driving both brand recall and direct engagement.
Want to learn more? Ask us how!