Natural Trading areas for the Belleville –Trenton and
Prince Edward County radio market – 5139

CA (CMA) – Central market natural trading area (grey area)
✓ Population – 128,000
✓ This metropolitan area is the center of virtually all the natural trade elements that occur within the market.
✓ The CA for 5139 is larger than that of the Peterborough market and slightly smaller than the Kingston market.
✓ Both CHCQ and CJOJ share the same broadcast footprint.

The Full Coverage Area/Signal and the natural trading area are defined by the red line.

✓ The total population is 230,000 making the market a “B” sized market.
✓ It is important to note that this FC population that lives outside of the CA is an integral part of the trading and financial health of any business within the CA as well as the Full Coverage area.
✓ The Full Coverage area does not experience any significant spill from the Kingston market nor Peterborough.
✓ CHCQ (Cool 100) is the only Hot Country station within the market and as such enjoys the above index tuning across most demographic groups.
✓ CJOJ (955 Hits FM) is the poster child for Adult Contemporary
Format (AC) within the market. Formatted to effectively deliver
the largest target population of A35-64 in one signal