The amount of businesses now including digital into their marketing budgets is staggering. You’d almost be hard pressed to find a business who is NOT online in some way. From online stores, websites, Facebook Ads, Google Ads, Paid Sponsorships with Influencers, there’s a million ways to get your product or service out into the digital world.
If you don’t know, we already offer a suite of digital marketing packages. We have digital ads through our news website InQuinte.ca, email ads through our daily InQuinte.ca news updates and most recently have started offering Social Media ads through our trusted radio station accounts.
We’re about to shake it up again and add one more offering to our digital suite and it’s brand new to the Quinte area radio market!
Texting!
Texting isn’t a new form of communication by any means, but marketers have figured out a way to use it to their advantage.
What happens when you get a text on your phone? You either check it or ignore it.
The advantage with texting is, even if you INITIALLY ignore it, you ALWAYS eventually read them.
I’ve got the data to back it up too… check this out!
What does this mean for you as a business? I’m glad you asked! We’ve put together a handful of brand new text based opportunities for our clients (and potential clients!)
Here’s my personal favourite: KEYWORD SPONSORSHIP
Enhance your next radio ad with a keyword sponsorship! Each time a potential customer texts us your keyword, we’ll send them an automated text back with an offer. For Example:
Your Radio Ad Audio:
“Get your car spring ready with a spring tune up at Jim’’s Auto Shop! Text JIMS to 613-962-0955 get $7 off your next oil change”
Text Auto-Response:
“Click here to book your oil change using code COOLJIM to save $7 – jimsauto.ca/book”
Want to test out keywords? Try texting ‘RADIO’ to 613-771-0100.
If you’re interested in hearing more about our other texting packages, get in touch with your Account Executive or fill out this form and we’ll be in touch!