This is a super common question! There isn’t a one-size-fits-all answer, but let’s dive into some details.
There are four approaches to reaching our radio audiences (weekly):
- Very Light – Reaches 34% of the audience 1.4 times
- Light – Reaches 50% of the audience 2 times
- Medium – Reaches 66% of the audience 3 times
- Heavy – Reaches 78% of the audience 4.3 times
The first thing we need to know is what kind of campaign you’re looking to run.
- ‘Very Light’ to ‘Light’ schedules for maintenance campaigns or general branding. These campaigns start at about 16 – 32 ads per week.
- ‘Medium’ to ‘Heavy’ schedules work the best for promotional campaigns and major sales. These campaigns will be 32+ ads per week, depending on your goals.
We want your business to grow as much as you do! We have multiple marketing packages that include radio and digital to help broaden your marketing dollars and get your message in front of more consumers.
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