Radio has been the backbone of media and advertising for over a century; however, it is frequently faced with many myths and misconceptions. So, lets go over some common myths about radio and learn the real facts and value that radio has to offer. From its ability to reach mass audiences, communicate to all demographic...

World Radio Day is celebrated annually on February 13th and was proclaimed by the United Nations General Assembly in 2011. The day recognizes the important role that radio plays in bringing people together and providing information, entertainment, and education to diverse audiences around the world. Radio continues to ...

Small Business Saturday is a celebration on November 26th, 2022, to promote shopping local at the start of the busy holiday season. Fact: Small businesses are made up of between 1 to 99 paid employees. Starboard Communications Ltd. (955 Hits FM, Cool 100.1, and InQuinte.ca) wants to help kick start a Quinte small busin...

What do we love about radio? Radio connects! 61% of radio listeners say that the main reason they tune in is because of the on-air personalities. (Source: TechSurvey 2021 Jacobs Media) Listeners are looking for meaningful connections. Charity of Mark & Charity Mornings & the Mark & Charity Coffee Podcast o...

This is a super common question! There isn't a one-size-fits-all answer, but let's dive into some details. There are four approaches to reaching our radio audiences (weekly): Very Light - Reaches 34% of the audience 1.4 times Light - Reaches 50% of the audience 2 times Medium - Reaches 66% of the audience 3 times Heavy...

The ultimate gift wrapping, cookie baking, tree-trimming, family sing-a-long Christmas playlist is back for 2021! You can listen to your favourite Christmas music -- 24 hours a day, seven days a week online or through our mobile apps. NEW THIS YEAR - We've made it easier than ever to access Christmas in Quinte. Your cu...

It's already October! Has this year flown by, or is it just me? Here's a little update about what's going on at 497 Dundas Street West!On Cool 100, we teamed up with a handful of businesses to put together the Match Game. Listeners call in and take their turn flipping cards trying to find matches. If they make a match,...

The amount of businesses now including digital into their marketing budgets is staggering. You'd almost be hard pressed to find a business who is NOT online in some way. From online stores, websites, Facebook Ads, Google Ads, Paid Sponsorships with Influencers, there's a million ways to get your product or service out ...

by Darren Matassa, General Sales Manager Starboard Communications LTD.Many people aren't aware of the connections between different types of media, such as how many companies successfully use radio to increase internet traffic. However, even as these interactions multiply and the internet becomes increasingly ingrained...

by Darren Matassa, General Sales Manager Starboard Communications LTD. Radio's strength is brand building Radio ads are much more personally relevant than ads in all other media. (Source: Radio Ad Lab "Personal Relevance I & II) People who listen to broadcast radio feel more alert than when consuming other med...