Radio features generate brand awareness for your business through on-air association with a radio station’s entertainment and or news content.

Radio features are placed into specific radio day-parts:

(1) a morning drive feature will typically be heard by a slightly larger audience. In addition, the morning drive day-part is considered the “anchor day-part” for audience retention throughout the broadcast day, and as such many features during morning drive are designed to be tremendously interactive, and entertaining.

(2) The second reason is that special features during more desirable day-parts; this allows you, the client, to “sponsor” dedicated programming during a highly sought-after day-part.